Send in the Stagers

By Joanne Kaufman

With the real estate market sluggish, a little decluttering won’t be enough to sell your home. Time to turn the space into a showroom.

John and Molly Cesarz have three young sons and an insufficient number of bedrooms to go around. This past August, they decided it was time to put their Upper East Side co-op on the market.

Martin Eiden, an associate broker at Compass Real Estate, laid things out for his clients. To ready the apartment for its close-up, the two bedrooms as well as some cabinets would have to be painted, and all the family photographs on display tucked away.

The couple, who were preparing to close on a four-bedroom co-op nearby but would have to remain in their apartment for a few months, had fully expected such diktats and nodded agreeably.

But Mr. Eiden wasn’t finished.

He also wanted to rearrange some furniture and temporarily replace several pieces with things he believed would make the space more pleasing to prospective buyers. The list included lamps, a sofa, an area rug, plants and assorted knickknacks.

Click here for full article from New York Times.